Making that connection with a consumer is what I love most about advertising. The ability to take a meaningless product and give it a life outside of its packaging. What is for sale is no longer an item for sale. There is no monetary value attached to it because no price could be put on such a product that defines you, right? That is advertising to me and that is why I want to pursue my career in such a hardworking and competitive industry. I can’t wait to start.
Below are a few of the ads that produce that connection or feeling I am talking about. These are some of the advertisements I most admire.
HTC – “You”
Agency: http://www.deutschinc.com/
Travelers – “Prized Possession”
Nike – “Move”
I remember seeing this commercial when I was in high school and watched it over and over again. Still one of my all time favorites.
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