Google sees mobile ad rates passing PC rates

Google Inc said that it expects the rates that companies pay for search ads on mobile phones could surpass the rates of its existing PC-based ad business thanks to the growing popularity of powerful smartphones. Google Engineering Vice President Vic Gundotra did not say when he expected the crossover in the so-called cost per click of its search ads to occur, during a webcast to analysts about the company’s mobile business on Monday. But he said that mobile ad rates have increased “dramatically” in recent years. And he noted that the number of Google searches on mobile phones have increased five-fold in the last two years. “We hope and believe that there’s even a chance that we could exceed desktop in the future,” Gundotra said in reference to the cost per click of mobile ads. He cited the availability of technology, such as the GPS data that can tell Google a phone user’s physical whereabouts, as helping the company create more “relevant” online ads.

Google, the world’s No.1 Internet search engine with $23.7 billion in 2009 revenue, has stepped up its mobile efforts as consumers increasingly access the Web from smartphones like Apple Inc’s iPhone. Google offers its own Android operating system that handset manufacturers like Motorola Inc and HTC use in their devices, and in January, Google began selling the Nexus One phone directly on its Web site. In November, Google announced plans to acquire mobile advertising firm AdMob for $750 million, though the deal is currently facing regulatory review. The mobile briefing comes as Google is in a standoff with China, the world’s largest Internet market by users, over the future of its Internet search website in the country. Google has said it will no longer censor search results in China, a move that some analysts believe could mean the end of its Chinese language web site Google.cn. Asked what the search situation might mean for Google’s mobile plans in China, Google CFO Patrick Pichette said on the webcast on Monday that Android was an “open source” platform that’s available to everybody and that the company thought China represented “another great market in which Android should flourish.”

Interested in sending (advertisement) videos to mobile phones or starting a banner campaign? Please contact us @ SendVideoToMobile.com

Reuters – Tuesday, March 16

[Via http://sendvideotomobile.wordpress.com]

HTC HD2 verses iPhone

I currently own an iphone and was waiting for the new version to come out in June or so.  However, I am not over happy with the iPhone and even hate some aspects of the phone.  Especially bluetooth and lack of Flash and other simple things I would expect to work like other phones.

So, I would like to hear from others that have experience with the NEW HTC HD2 or any other phone that might compete.  The looks of the new HTC has got me interested.  The iPhone screen is also a bit small for my tastes.  I would love to see it increased in size, even if the phone itself is larger.  I use my iphone for so many things that a larger phone would be nice.

[Via http://truelogic.wordpress.com]

Awesome Android

Well…. All is well here, it’s been a while since I last posted, but I don’t guess anyone’s been reading anyway. In my previous posts, I’ve been talking about my new HTC Droid Eris from Verizon, and I told that I debated purchasing a netbook from Verizon, but decided to purchase an Acer from Wal-Mart. Well, I’m sure glad I did. Verizon’s netbook costs ~ $100 and then there’s a minimum service addition of ~ $40 per month. Well, with my new HTC Eris and my netbook, I’m able to tether completely free! That’s right, I downloaded easy tether lite to my Eris and to my netbook, and here I am, in the middle of nowhere, making a blog post on my netbook . I spoke with Verizon, and the Eris does not natively support tethering, so they have no way of adding the service to my account. Apparently, lots of Eris users have been able to achieve the same results! Very excited!

[Via http://swrants.wordpress.com]

HTC Snap - Simply Stylish

This stylish handset has all the features that make it uncomplicated to use so that the users can enjoy using it. HTC Snap makes the users make use of it in an effortless manner and also adds some style to their persona due to its heart throbbing looks. 

HTC Snap

If one looks at the features and the specifications of this cell phone then it can be known that it has been designed with the priority of making the users enjoy a hassle free usage and that too when they are enjoying a wide array of features. The elegance that this cell phone has makes it look simple yet greatly classy one.

E-mail prioritization feature

This is the highlight of this cell phone and is definitely one that most of the users are expected to enjoy also.  HTC snap comes with an inner circle feature that allows the users to prioritize their E-mails into groups and only those recipients whose name the user has defined are going to appear. 

Most of the mobile phone users feel distracted when E-mails from unimportant sources arrive and they have kept an important chore aside to check that, but with this inner circle feature, HTC Snap has eliminated this problem completely.

A glance at the general specs  

This cell phone is 12mm thick and the overall design somewhat resembles to the Blackberry Bold. Snap features many other interesting features also QWERTY keyboard, 3G HSPA connectivity, good battery back up, E-mail support and calendar support.

To make the typing experience more enjoyable and easy navigation, there is a presence of intuitive track ball.  This cell phone measures 4.5 inch * 2.4 inch * 0.4 inch.  The 2.4 inch QVGA non touch display makes the overall using experience an effortless one.  It can be surely said that the feature set supported by HTC Snap proves that the attention that it is getting is not an undue one.

The HTC Mobile Deals are available on oue online Contract Mobile Phones shop UK.

[Via http://buymobilecontracts.wordpress.com]

Is the motorola back flip or htc tilt 2 better?

Question:
i like bulky phones so i like the tilt but the motorola is supposed to be better. what do u think? add detail please!
Answer:
ive got a motorola pebble + a sony erriccson walkman both are fat

Counting patents: Apple, Google, HTC

With 3,013 patents in its portfolio, Apple would seem to have a significant advantage

Click to enlarge. Source: Deutsche Bank

In the context of Apple vs. HTC (and by proxy, Google), the bar chart at right could prove to be pretty important.

Buried on page 5 of a note to clients issued Sunday by Deutsche Bank’s Chris Whitmore, it compares the number of patents issued over the years to Apple, Google and HTC.

It turns out Apple’s (AAPL) patent department has been pretty busy, especially in the past few years; the company has amassed a total portfolio of more than 3,000 patents. Google (GOOG), by contrast, has been issued 316 and HTC only 58. Writes Whitmore:

“HTC has had comparatively few patent filings leading up to the introduction of the original iPhone in June 2007. Specifically, HTC filed zero patents with the US Patent office between 2004 and 2007 while Apple filed 507 and Google filed 67 over the same period.”

To be sure, not all patents are equal and not all these Apple patents were iPhone-related. But the numbers are suggestive because they represent the ammunition each company’s lawyers will bring with them when the battle is joined.

Apple seems to be heavily armed, Google less so and HTC even less.

The cases could take years to be resolved, but if Apple wins, it will have effectively established the validity of its portfolio. Meanwhile, Whitmore writes:

“The suit has a twofold benefit of applying pressure to additional handset manufacturers using or contemplating use of the Android OS (e.g. Samsung and Motorola). In addition, Apple’s suit could have the effect of slowing investment from developers currently working on or considering developing on the Android platform.”

See also:

• Steve Jobs: A man aggrieved
• Apple vs. HTC: What the experts say
• Apple strikes back, sues HTC

[Follow Philip Elmer-DeWitt on Twitter @philiped]

[Via http://brainstormtech.blogs.fortune.cnn.com]

Curvaceous HTC Tatto

The HTC family has some of the most stunning handsets in the league and HTC Tatto is one such phone with 3G Smartphone features. The HTC Tattoo handset has some remarkable features that make it distinctive from the rest of the lot. The phone has a curvaceous body and that is a high point in the phone.

The basic dimensions and specifications of the phone include following:

HTC Tattoo

There are lot many qualities in the handset and to start with, the basic dimensions of the phone are 10.6cm by 5.52cm by 1.4cm. The total weight of the phone is 113 grams along with the weight of the batteries.

• The HTC Tattoo handset is in possession of a touch screen that is 2.8 inches when you measure it diagonally. The screen displays 65 thousand colours so that the user can enjoy wallpapers and snaps.
• The phone comes with the most perfect Qualcomm processor and that makes the speed of the phone quick. The A GPS navigation of the phone enables the users to find locations and directions for themselves even when they are roaming worldwide.
• Technologically also there is a lot to look forward in the phone. There is EDGE and GPRS technologies, Bluetooth facility, GPRS, WLAN WiFi and indeed the USB port is always there.
• Otherwise the phone works on the quad band GSM technology and to support it is the 3G HSDPA technology which together are responsible for the excellent network coverage we get in the phone. 
• The basic memory of the phone is 256MB and 512 MB respectively that is the RAM and ROM. Other than the two, one can use memory card to expand the memory.
• The battery fitted in the phone offers six and a half hours of talk time and on standby it can provide up to five hundred and twenty hours.

The HTC Tattoo Blue phone has an excellent digital camera of 3.2 megapixels that can even take videos. HTC Tatoo is an excellent phone with music player and video player integrated for more entertainment.

 The HTC mobile phone is available with gift : Home Theatre Gift Contracts.

[Via http://thephoneonline.wordpress.com]

Sense UI vs Android UI

For those of you not familiar with HTC’s, Motorola’s, and other manufacturer’s phones running what is called the “Android OS”, here’s a quick rundown of what it is and why the two versions of it are so great.

But first, vocabulary you’re going to want to familiarize yourself with:

Important Terms

• Android OS: Google’s open-source operating system based on Linux and used by cell phone users all over the world
• Sense UI: a user interface designed and implemented by HTC that runs on all HTC-branded phones and the Google Nexus One, laid over the default Android interface
• Android UI: the user interface designed and implemented into the core Android OS by Google, used on all other Android phoness
• MotoBlur UI: a third, less common UI, very social networking-based, for phones like the Cliq, Devour, and Backflip

Phones

• Droid: a Motorola phone for the Verizon Wireless network, one of the most powerful Android-branded consumer phones, with slide-out keyboard
• Nexus One: Google’s first cell phone, running on T-Mobile, one of the most powerful Android phones currently available
• Hero: a popular HTC phone for the Sprint and GSM networks, with the bottom “lip”
• Eris: another Verizon Wireless Android device, running Android v1.6, has a Nexus One-like form factor
• Desire/Legend: two similar HTC phones that have yet to be released; promise to be the best Android phones yet
• Cliq: a Motorola slider phone running on T-Mobile, includes the MotoBlur UI
• Devour: a Motorola slider phone with MotoBlur, coined “the Droid’s little brother”, running on Verizon Wireless
• Backflip: AT&T’s first Android phone, includes the MotoBlur UI and a very unique design

So, what is the Android UI? Basically, it’s what most Android users are seeing on their phones if they have any phone such as the Motorola Droid and Google G1. The real distinguishing feature about the Android UI is how industrial it looks. It’s very clean-cut, uses matte colors, orange highlights, green checkmark and radio buttons, and a lot of silver and dark grey interface elements. Here’s an example:

This is an example of the 2.0 firmware Android lockscreen, found on the Motorola Droid. This is one of the better examples of the Android v2.0 UI’s flashy interface elements.

This shows what the screen on a Droid might look like while docked in a desktop dock. Android v2.0+ has a unique interface when docked that allows users to access, music, photo slideshows, and alarm clock settings, as well as weather, straight from the dock interface.

This is what a typical Android v2.0+ settings menu looks like. As all Android-based interfaces, it is very simple, easy to navigate, and the icon metaphors are east to decipher.

This is an example of the older v1.5 – v1.6 Android interface. Very plain, and sort of feels like an old Linux distribution. Good thing, too, because the Android OS is actually based on Linux.

So all in all, the default Android interface has come a long way from 1.5 to 2.0, and we have yet to see a good many changes come with 2.1 (whenever that is). Maybe not interface-related changes, per say, but it’s very possible that the Droid, which runs Android v2.0.1 and the default Android UI, might get some sort of Sense UI upgrade in the near future.

And now, Sense UI… My favorite. The Sense UI is an HTC-created interface that is laid over the Android system to make it look beautiful. Some people may disagree, but this being my personal blog, if you don’t like the Sense UI, you have no soul, and no sense of great design. Sense is gorgeous. Let me explain.

Let’s start with the lock screen.

It’s simple, it’s elegant, and it’s not obtrusive if you’ve got a background image you want to see when you turn your phone on.

Press the bar and drag down to unlock the phone. This version is the HTC Hero version of the lockscreen. The Droid Eris has more of a curved version of the clock/unlock bar that’s shown above.

This is what a Sense UI phone’s home screen looks like. The icons are a style fitting of the phone, and the bottom bar allows for quick access to applications, phone functions, and settings. The flip clock/weather widget on the top animates when the time or weather changes. Pretty cool. When I had my Eris (before I switched to the Droid), that was my favorite feature.

This is the “new” Sense UI, which people are guessing will be updated later this year. It’s codenamed “Espresso”, and is generally a nicer-looking update to the current Sense UI. As long as it has that widget… :p

So, to close, I hope you learned a bit about the two Android interfaces available to consumers on current Android-based phones. I know I didn’t cover everything there is to know about the UI’s, nor did I explain the (form) features of the phones that factor into the decision to run Sense or not, but that may be for another time. Until my next post.

[Via http://chrisdazzo.wordpress.com]

HTC: We have our own patents

Although not disclosing too much information, HTC don’t seem to be too worried about Apple’s ‘let’s sue because we’re scared’ tactics.

In an article on the Mobile Blog, HTC have said they will protect its’ innovations as creations and that they have their own patents. Google are also said to stand strongly behind HTC on the issue – and why wouldn’t they seeing as they develop the Android system themselves.

Read the full article here

[Via http://desirefanatics.wordpress.com]

Droid Eris 2.1 Leaked

Few weeks ago I mentioned how some of the Droid Eris users were getting Android 2.1 OS update. Some of us began to wonder if the OTA update was finally being delivered to the Droid Eris users. But that wasn’t the case. With Android 2.1 OS OTA around the corner we come across leaked 2.1 OS update. Yesterday an HTC employee in China supposedly posted the ROM on XDA, what he posted was a valid 2.1 OS.

You can follow these directions to get your very own Android 2.1 OS. Follow these simple direction.

You can always go back to the original source for help XDA-Developers

Motorola Droid users you’re in for a surprise too. Phandroid has mentioned that:

Over at DroidLife, Kellex had to do a factory reset on his Droid and used the “fresh start” as an opportunity to test out the Motorola Droid 2.1 Update that had been leaked and posted a few days ago.

You can follow those links and get yourself started on it too.

-=VERY IMPORTANT=-

I highly recommend that you back up everything from your device before performing any of these steps.

A lot of you have been asking if you update your Droid Eris on your own, will you still be able to get the VZWs (Big Red) official Android 2.1 OS push?

The answer is no. If you loaded this IMG file you should not receive the OTA update when Verizon pushes it. Your phone will show that it is already up to date. Unless they change something major you will have to revert back to 1.5 and then wait for the OTA. But with this IMG you should be able to receive any future fixes from Big Red just not the 2.1.

I was going to give this a shot but I think I’ll wait for the official release by VZW. If the Big Red takes forever with the  official push then I’ll just update it myself.

VIA | XDA Forum, Thekrtek, Phandroid

[Via http://prresblog.wordpress.com]

5Words: Being Sued is a Drag

HTC won’t enjoy Apple lawsuit.

A Palm Pre-like BlackBerry slider?

Daily Show, Colbert depart Hulu.

Twitter and Microsoft: crazy idea?

Analyst: Microsoft Palm buyout unlikely.

Twitter employee quits his blog.

Western Digital’s Solid State Drives.

Apple and Amazon’s music squabble.

_______________________

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[Via http://technologizer.com]

The Connection

Making that connection with a consumer is what I love most about advertising. The ability to take a meaningless product and give it a life outside of its packaging. What is for sale is no longer an item for sale. There is no monetary value attached to it because no price could be put on such a product that defines you, right? That is advertising to me and that is why I want to pursue my career in such a hardworking and competitive industry. I can’t wait to start.

Below are a few of the ads that produce that connection or feeling I am talking about. These are some of the advertisements I most admire.

HTC – “You”

Agency: http://www.deutschinc.com/

Travelers – “Prized Possession”

Nike – “Move”

I remember seeing this commercial when I was in high school and watched it over and over again. Still one of my all time favorites.

[Via http://2guys2jobs1city.wordpress.com]

Facts about the HTC Desire, Legend and HD mini you may not have known

A few facts about the HTC Desire, Legend and HD mini that you may not have been aware of.

HTC HD mini

• You can use it as a WiFi router
• The phone antenna is actually on the removable back cover
• HTC designed the inside to be as beautiful on the inside as it is outside

HTC Legend

• The device chassis is crafted out of a single block of aluminum.
• The battery door houses the antenna for the phone.
• HTC Leap is installed, which means if you pinch the screen all of your home screens will be displayed.

HTC Desire

• The web browser installed is a bespoke one designed by HTC
• Press and hold on word on a web page and a contextual menu will be displayed that allows you to copy the word, look it up on Wikipedia, in a dictionary or translate it.

[Via http://blog.clove.co.uk]